Anti-organic: Why do some farmers resist profitable change?
Washington DC (SPX) Nov 12, 2014 - Why do some chemical farmers resist a profitable conversion to organic methods? A new study in the Journal of Marketing suggests it may be because making that change feels like switching belief systems. "The ideological map of American agriculture reveals an unfolding drama between chemical and organic farming," write authors Melea Press (University of Bath), Eric Arnould (Southern Denmark ... more
No comments:
Post a Comment