Tuesday 3 June 2014

France's unloved tipples hope to match cognac's Asia boom

FARM NEWS
France's unloved tipples hope to match cognac's Asia boom
Hong Kong (AFP) May 30, 2014 - After cognac's transformation into a Chinese status symbol, its lesser-known French cousins armagnac and calvados are hoping to establish themselves in lucrative Asian markets as demand wanes at home. Cognac currently accounts for 67 percent of French spirit exports, but rival digestifs and eaux-de-vie are seeking to seize more of that market and offset slumping domestic sales as France's po ... more


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