Global bird conservation could be 4 times more cost-effective
London (SPX) Jan 06, 2015 - Targeting conservation efforts to safeguard biodiversity, rather than focusing on charismatic species, could make current spending on threatened birds four times more effective, a new study has shown. The research, by Imperial College London and the Zoological Society of London (ZSL), is the first to link the costs of protecting threatened species with their genetic distinctiveness, measur ... more

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