Study shows how fracking documentary influenced public perception and political change

Study shows how fracking documentary influenced public perception and political change
Washington DC (SPX) Sep 04, 2015 - Social scientists have long argued documentary films are powerful tools for social change. But a University of Iowa (UI) sociologist and his co-researchers are the first to use the Internet and social media to systematically show how a documentary film reshaped public perception and ultimately led to municipal bans on hydraulic fracking. By measuring an uptick in online searches as well as ... more

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